Effective Digital Marketing: Find & Engage YOUR Audience

Description

Effective Digital Marketing: Find & Engage YOUR Audience

How do you identify and engage your audience to make the best use of your time and advertising dollars?  One important step is to understand consumer behavior in an ever-evolving media landscape, determine how people are finding you, and set goals to define and reach your targeted audience. 
 
In this workshop, you will learn to:

• Use Google Analytics to find where your traffic is coming from
• Set goals and optimize search to accomplish them
• Measure the effectiveness of your campaigns
• Use video to improve overall brand recognition and help potential customers learn about your products or services

ABOUT OUR PRESENTER

Kelly Tempesta is the Advanced Advertising Manager for Spectrum Reach, Milwaukee and Madison offices.  Kelly has been immersed in digital advertising sales for years and follows consumer media trends as they emerge.  With a diverse background in all forms of advertising, Kelly has worked in TV, Radio, Print and Digital media formats.  She most enjoys spending time with her husband and children and exploring new places along her travels.

ABOUT SPECTRUM REACH
You may think of Spectrum Reach as the “cable company” but we’re so much more than that.  Spectrum is your connectivity company, connecting people with entertainment and news via TV and Streaming TV, connecting people with work via advanced WI FI and internet, connecting people with each other via mobile and internet.  Spectrum is your connectivity company!