Business Over Breakfast

Description

 Mastering Social Media Marketing: Proven Strategies for Business Growth & Audience Engagement

Peggy Olson - Digital Marketer 
Digital Marketing Strategist | Mentor | Collaborator | Relationship Builder
With over 20 years of experience in the digital marketing landscape, Peggy Olson is a seasoned strategist known for her expertise in driving impactful online campaigns and fostering strong, meaningful relationships. As a digital marketing strategist, Peggy specializes in helping brands navigate the complexities of the digital world, with a focus on driving customer engagement, boosting conversions, and enhancing brand presence.
Beyond her strategic mindset, Peggy is deeply committed to mentorship and collaboration. She thrives on empowering others, whether through one-on-one coaching, leading workshops, or collaborating with teams to unlock creative potential. Her approach is rooted in the belief that strong relationships are the foundation of every successful marketing initiative.
Peggy’s unique ability to blend data-driven insights with a human-centered approach has made her a trusted partner for businesses looking to transform their digital strategies. Her passion for cultivating authentic connections, both with clients and colleagues, is the cornerstone of her work.


 In today’s digital world, social media isn’t just a marketing channel—it’s the heartbeat of brand awareness, customer engagement, and scalable growth. This practical webinar will help entrepreneurs, marketers, and business owners master the latest social media strategies that drive real results. From crafting impactful content to leveraging data and trends, you'll learn how to turn followers into loyal customers.

Agenda:

• Key statistics and trends (2025 & Beyond)  
• The anatomy of high-performing content
• Stories, Reels, and video dominance
• AI and tools for content creation
• Organic growth vs. paid ads: what works in 2025
• Retargeting, lookalike audiences, and boosting ROI
• Key takeaways and lessons learned
• Q&A